Star Wars:
The Mandalorian and Grogu
The Project:
A social media campaign to support the launch of Star Wars: The Mandalorian and Grogu on Disney+, using 10 mid-tier and micro influencers over 2 weeks to make reels watched by over 4 million people.
The Task:
In two weeks, I needed to find and outreach ten influencers, onboard them, negotiate their contracts with their agents, coordinate their schedule, and provide creative feedback and direction so that each draft was delivered on time for the film’s launch on Disney + UK.
My Approach:
Because of the fast turnaround of the campaign, I took a hands-on approach. I made sure to act as the main point of contact for both the influencers and Disney’s marketing lead, which meant aligning with Disney on the direction of the campaign, and articulating feedback to the influencers in a way that added propulsion to the production, rather than slowing things down.
The Impact:
Ten reels, each cross posted on Instagram and TikTok, from ten different UK influencers.
Over 4 million views across both platforms, helping Star Wars: The Mandalorian and Grogu to become one of the highest streamed films on Disney+ this year.