Pensions Awareness campaign

Pension Awareness is an annual campaign led by Pension Geeks. See website and content I wrote here. The objective is to engage people with their pension.

The campaign featured takes the core proposition of ‘I love pensions’ and makes it personal – ‘I love my Pension’. By telling stories of real people with the their pensions, their ambitions and objectives the campaign makes the pension meaningful, relevant and real. The content strategy for this campaign uses real people at all levels of employment, exploring key issues such as paying in, setting objectives and understanding risk profile and ethical investments.