Pension Awareness is an annual campaign led by Pension Geeks. The objective is to engage people with their pension, at all distances from retirement.

This campaign took the core proposition of ‘I love pensions’ and made it personal – ‘I love my Pension’.

By telling stories of real people with their pensions, their ambitions and objectives, the campaign makes the pension meaningful, relevant and real. The content strategy for this campaign uses real people from all professions, exploring key issues such as paying in, setting objectives and understanding risk profile and ethical investments.

Pension Awareness needed a social media campaign to raise awareness and attention for the oncoming event. I designed these concepts to run in an integrated messaging campaign with the new pension awareness brand and content (I also led the rebrand project).

These concepts united the new pop-art inspired look for the Pension Awareness campaign with attention grabbing visuals and copy aimed at some of the larger issues our audience had with engaging with retirement.

The concepts were never authorised, but I like to give them a new lease of life here.

Pension Awareness relies on sponsorship and partnerships with pension providers and industry bodies, including the UK Government. One result of partnership was a promotional pack for partners and sponsors to use within their own workplaces in an employee awareness and engagement campaign.

I designed these concepts as posters for this promotional pack, but the concepts weren’t approved.