Pension Awareness is an annual campaign led by Pension Geeks. It aims to get people engaged with their pension in a way that employers can’t,

I designed the web content plan that formed the basis of a new website that would be engaging and informative that were true to the Pension Awareness tone of voice and brand personality. It would also act as a hub for live shows and videos – the core of the Pension Awareness campaign.

I designed the site map and wrote the copy across the entire website, including the website’s launch campaign “Power Up Your Pension” and wrote digital and print posters, banner ads, and email campaigns.

See the website here.

Results: Website engagement increased by 1000% from launch to the week following the event, which itself was the most attended and most sponsored ever. Since the new website (which launched alongside a wholesale re-brand, also led by me), the Canadian Government purchased rights to Pension Awareness to bring the same event to Canada. 18,743 people attended the 2022 event – a record for Pension Awareness. The campaign was named Campaign of the Week by Money Saving Expert, and attracted media attention – such as the likes of BBC Radio 2.