Employee benefits pensions website: Nominated for the Annual European Pension Awards 2022 – Marketing Campaign of the Year

IMI are an engineering company employing over 10,000. They position themselves as a breakthrough company working at the cutting edge of engineering. similarly, they wanted how they talk about their generous employee benefits to be sector defining too. They wanted a website that would help their employees at which ever stage of their pensions journey, engage with retirement planning. The website was translated for Polish, Swiss, Mexican, US and German markets.

Visit the website here. 

IMI’s brand positioning is to ‘Build a Better World’, This was central to the idea of the ‘Pension City’. The visuals and copy wove together the themes of engineering and building a comfortable retirement.

It was crucial that the site was informative and accessible. It enables different employees to self-navigate depending on their personal stage in the retirement journey. Clicking through allows both new starters and those coming up to retirement age to explore their options, learn more and be prepared for the future.

We wanted to create an inspiring and engaging website that felt empowering, not overwhelming. They key was simplicity – reflected in both the copy and the pixelated visuals.

I wrote all the copy across the site – working with the agency’s in-house graphic designers and animators. I also contributed to the visual style, feeling that there needed to be a tie between the copy and visuals.