Star Wars: The Mandalorian and Grogu – Disney+ Social Media Campaign

Disney’s latest Star Wars blockbuster needed a social media campaign to raise awareness about the film’s launch on Disney+, and build desire to stream the film.

I was brought on as a Freelance Producer to manage a social media influencer campaign with the creative agency Sunday Treat.

My task was to identify influencers that fit Disney’s brief, with the potential audience demographics the client wanted to reach. I conducted research into audience insights, thinking creatively about which content and topics could diversify the reach of the campaign. I reached out to influencers and their agents, sharing the brief, and gauging interest and suitability. I negotiated fees, contracts and deliveries with the influencers and their agents, provided creative direction on treatments, and acted as the main point of contact for the influencer and the client. I was soon entrusted to take the lead with the project, and was providing feedback to the influencers on their drafts whilst working closely with Disney’s marketing team to refine the content for posting.

See the campaigns below.