Brainbox Challenge (Parkinson’s UK)

The Parkinson’s UK Brainbox Challenge is an innovative, exciting project that uses videogame and interactive storytelling principles to carry out an entertaining fundraising campaign.

As a Pro-Bono Writer, I wrote a traditional narrative quest set in a fantasy world that referenced different symptoms of Parkinson’s disease.

Players complete the quest on walks, solving 15 virtual puzzles across a total of 30 miles. When players complete a puzzle, the next stage of the quest is unlocked.

In this project, I:

• Conceived, designed and wrote a detailed, original and empathic high-fantasy narrative that was true to Parkinson’s UK’s tone and brand, and aimed at those who have first-hand experience of Parkinson’s disease.
• Collaborated on the script with Parkinson’s UK’s creative team. This included working closely with brand copywriters.
• Received and implemented feedback on what I had written.
• Gave feedback on the narrative’s implementation.
• Suggested promoting long-term re-playability with the campaign’s narrative/puzzle mechanic.

Until the fundraiser launches on 1st October 2021, I cannot share the content of the narrative itself.

After the release, you will find a script sample on this page.